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SK-II: Tokyo Olympics

Together with Huge we designed the SK-II City for the Tokyo Olympics — An immersive WebGL experience of the streets of Tokyo, transporting visitors to the middle of a bustling urban intersection with the sights, sounds and sense of discovery evoked by Shibuya Crossing.

Virtual Experience

2021

Birdseye view of the cartoon diorama city.

A tall red, 3D cartoon-style building stands at the centre of the frame.

A tall red, 3D cartoon-style building stands at the centre of the frame.

A tall red, 3D cartoon-style building stands at the centre of the frame.

A tall red, 3D cartoon-style building stands at the centre of the frame.

Cute 3D flower shop in a cartoonish style.

Orthographic, 3D render of a cartoon-style building in white on an infinite white background.

Orthographic, 3D render of a cartoon-style building in white on an infinite white background.

Orthographic, 3D render of a cartoon-style building in pink on an infinite white background.

Orthographic, 3D render of a cartoon-style building in pink on an infinite white background.

Orthographic, 3D render of a cartoon-style building in white on an infinite white background.

Pink and white cartoonish buildings viewed from above.

Process

A collection of clay renders and early sketches created as part of the early blocking stages of the production.

Clay render of a building in cartoon style.

Clay render of a building in cartoon style.

Clay render of a building in cartoon style.

Clay render of a building in cartoon style.

Clay render of a building in cartoon style.

Concept sketch of a cartoon building.

Concept sketch of a cartoon building.

Concept sketch of a cartoon building.

Concept sketch of a cartoon building.

Concept sketch of a cartoon building.

Credits

Client SK-II
Collaborator Agency Huge inc
CGI Production Yambo Studio
Art Director Raphael Barreto
Web GL Development Julien Renau
Producers Antonio Cuerpo, Farina Ghanie

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